Tips to promote your web design business

As businesses wake up to realize the potential of having an online presence, they are turning to professional website design and development companies to establish a sound web presence. This has led to a boom in the website design & development industry and many design companies are mushrooming across the nation.

If you are one of the web design companies and want your business to succeed in cyberspace, you need to make efforts to establish yourself as the best out of the lot. You must explain to your audience information about your company and why it is unique. Inform them crisp details about your products and services and how they can help them to enhance their businesses. Here are some tips to promote your web design business online.

Create a Portfolio Page

Add an exclusive Portfolio Page to your website where you can showcase all the websites that you have worked on. Include a screen shots of the website along with a link to the same so that visitors can visit the website and check out the design in detail. Along with this, also include brief information about what you have done for the website. Was it the development work, the design or redesign process or some other maintenance task? This lets the visitors know about your approach towards working for a website.

Include High Quality Content

Content is an integral part of a website. People judge the credibility and reliability of a website by reading through its contents. Your content should give a extremely clear idea about your company and business to the audience. Explain them about the products and service that you offer and how it would benefit their businesses. Use simple sentences and language so that visitors can understand well. Avoid using complex industry jargons.

Create a Blog

Blogs are an excellent medium to update regular content and to carry out and informal dialogue with your audiences. You can have a informal discussion with your audience about the industry and gather in their comments as well. This will also give your a chance to understand the needs and requirements of your target audience.

Social Networking

Social networking websites are a great platform to promote your business to Internet users. Create an account and establish your presence on major social networking websites like Facebook, MySpace etc. and connect with your industry audience. Communicating with them on a social and informal level would give you valuable knowledge about your niche industry and audience.

Include Client Testimonials

Ask your clients to write testimonials for you mentioning your work and their experiences with you. When potential customers visit your website and read the testimonials, they are more likely to trust you and further invest their money in you.

Powerful Marketing Strategies

Marketing your business is very important to increase its online visibility and give it exposure in the industry. While starting out you may do some email marketing and then move on to more powerful strategic marketing and advertising as you gain momentum.

Search Engine Optimization

Make use of effective search engine optimization processes to make sure that your website is well optimized so that it ranks well in search engine results. This further increases your online visibility and attracts heavy traffic inflow.

Websites and security

Imagine walking out of your front door and leaving it open, whilst you jet off on holiday for a week. Or parking your car in central London and leaving all of the windows open and your laptop on the front seat. Or even walking around town with your wallet hanging out of your pocket and your iPod on so loud that you couldn’t hear an airplane, let alone a pick pocket walking behind you.
You are probably thinking, “Why would I do that, I am not stupid! “.
It is true to say, the majority of us would never do any of the things mentioned in my opening paragraph, because they are the basic security measures of life. Lock your front door, keep your windows closed when away and don’t leave anything worth pinching in your car.
As you begin to wonder where this blog is going, lets take the same situation, but for our websites.
Everyone has a website, wants a website or is keen to know more about someone else’s website. Imagine each website as a house, each search engine as a city and all of the web visitors as people walking around. Some of these people want to do you harm, they want to break into your house, or in this case, your website. It is no different to life in the “real” world. The majority of the people are good, but there are some that do mean you harm and will try every method, tip and tick going to bring you down.
Internet crime is one of the fast growing crimes in the global world as we know it. Everyday we see websites get hacked, passwords stolen and viruses hidden via iframe injections that will come along and do you, your visitors and probably your reputation great damage.

In my opinion, you can never be 100% secure, and anyone that claims to be is either lying or has spent thousands of pounds on security measures that the majority of us can not afford. But you can make sure you are as secure as you can possibly be by implementing a few security measures, and these are described below.
Virus Protection – Security starts at home, and by this I mean make sure you are running a first class security suite on your home pc’s and laptops. I use Mcafee, but there are others including AVG and Norton, but just make sure you use a well recommended internet security suite which if you do get infected, will help protect and fix any problems. Also download Malwarebytes and run this on a periodic basis. The latest Virus programs can now also fix infected webpages, meaning you can save hours by letting them fix the issues should your site get infected.
FTP Passwords – Every week, change your FTP password. Yes, this is a pain and you probably won’t do it, but it can be the one thing that stops your site from being hacked. Some of the latest viruses steal FTP passwords from your pc and then send them to the bad world, so by changing the password periodically, even if they do steal your data, it will be another layer in protection for you.
Security Patches – Make sure your computer is patched. Many of the Trojans and exploits are coming through on un-patched or older systems. Make sure you allow Windows to update when it needs to and just to be on the safe side, check for updates once a week, even if you have it on automatic.

Server Patches – Most of us use web hosting, but you can still make sure that your host is doing everything they can. Drop them and email or give them a ring and ask them how often they implement patches etc and what their security methods are. It is sometimes worth paying a bit more to make sure your host is doing as much as you are to protect your site and business.
Server File Permissions – Imagine having a nice big house with a massive stone wall all the way around the building, with 50 gates for people to get in to your house with. 45 of those gates are locked, but the other 5 are open, and is therefore creating an opportunity for some one to get in. File permissions are a little bit like these gates. If you leave some of them open, there is a good chance someone will cease on this and get access to your website via permissions that have been set incorrectly. They can be quite hard to understand, so have a chat with your host or web guy to make sure your permissions are correct and above all else, secure.
Google Webmaster – Make sure you have a Google webmaster account linked to your website. Should you be hacked, Google will send you an email to tell you this and also which pages have been hit. This is such a valuable and free tool, admittedly more a cure rather than prevention, but as Google updates pages every hour of the day, they can sometimes be the first to notice your site has a problem.

Website Patches – If you are using Wordpress, always make sure you are running the latest version of the main Wordpress software and also upgrade your plugins when you are told to do so. Wordpress updates itself with new patches and upgrades periodically and this is the same for the plugins. Many of the latest hacks are targeting Wordpress, and you can help to avoid this if you run the latest version and your plugins are up to date.
Software Patches – I had a client who got infected via a PDF virus which then infected his website. He couldn’t understand why this had happened, or how it was even possible. This was until I explained that he was running Adobe Reader that was 3 years old and he had kept refusing the automatic updates! Always make sure you allow your software to install the latest updates, as many of the latest viruses will use any software going to try and access your pc.
Years ago, when someone asked me how to avoid viruses, the answer was simple, don’t look at porn. 9 times out of 10, viruses came through dodgy porn sites or file swapping facilities and you could be pretty safe by just avoiding this type of site. Now days, any site in any country dealing with any niche topic is a possible vulnerability, so by doing all of the above you can help to make sure your site does not become one of them.
As I said, in my opinion, you will never be 100% secure. If someone wants to get at you, they will do so; they will just keep upping their methods until they have success. But the majorities of website hacks are not personal and are not massively sophisticated and these are the ones you can help to avoid.

Steps in hiring Web designers

Hire Dedicated Designer / Developer Model

You send us the project requirement.

We determine the designer/developer to suit your needs.

You determine whether you want to hire Part time or Full time.

We allocate the dedicated designer, developer, seo, etc…

You assign projects, tasks to your dedicated resource.

You receive daily updates on projects and work reports.

We renew the cycle every month.

 

Benefits of Ruby on Rails

Benefits of Ruby on Rails include:
1. Rails works well with various web servers and databases as it is really easy to deploy web solutions using Rails.
2. With Ruby on Rails work is done faster otherwise before web applications which were using languages such as PHP, Java, ASP, could take ages to complete and in the end you may just have a large stack of unmentionable codes.
3. Rails provide fast and easy development with quality results.
4. With Ruby programming language you need to write few lines of code in comparison to other programming language to reach the same result.
5. The Ruby on rails framework software also supports MySQL, SQL, SQL Server, DB2 and Oracle.
6. ROR CMS provides very flexible solutions, final output depends on user choice no pre-format is mandatory, image cropping, resizing, multi-language support, excellent usability, sort able tree-based admin interface, layout editor, scaffold template is created.
7. Rails applications are Tailor made to perfection for an individual or an enterprise and best fit for all kind of web application. Rails architecture is used and most preferred for development of cms, e-commerce, portals, collaboration, and community.

The new performance management and profiling tools are important additions to the RoR development community as RoR moves from being a hobbyist development language to a bona fide enterprise development framework. Most of our attention now is moving over to the general rails environment and ecosystem creating tools and environments for development and production so that people can work better with and on their rails applications.

SEO friendly site

Search Engine Optimization (SEO) is the process of building a site that is search engine friendly. SOFTLOGIC INC. realizes this is a very ambiguous definition and that is due in part to the ever-changing regulations and dynamic implementation of SEO on different types of websites. Web pages are optimized for search engines use clear, concise and relevant content that uses keywords that describe what your business does. This makes your website more appealing to the search engines because they understand your purpose with more clarity. SEO is always changing and it is a full-time job to keep up with the Google’s. For anyone who is just entering into the wonderful world of search engine optimization, the initial scope of it can be overwhelming. Here are some quick tips to help any SEO beginner hit the web running.

1. Do Your Research In order to create a search engine friendly site with SEO, you need to read as much as possible about it. There are tons of content online that will inform you with tips, expertise, and guidance about everything you need to know about SEO. You must also conduct keyword research in order to find the most relevant, competitive keywords to optimize your site with. This will be very important and we will touch on it later.

2. Choose the Correct Domain Name Every website should have a good name. Picking the right domain name that can easily be remembered and is relevant to your business is very important. You will want to try and use any keyword that you have chosen, if you can. It is also common to use your business or brand name. This is also recommended.

3. Optimize Your Keywords At this point, you should have chosen five relevant, highly competitive keywords for optimization of your site and all of its content. One of the most important factors of SEO is having an optimal keyword density, which is the amount of times a keywords shows up in text of your site or home page. Search engines use it to judge your relevance for that keyword when a user types it into search. Your keyword density should fall between 2 to 4 percent. If you use your keywords too often, then you can be penalized for keyword stuffing. The penalty could range from losing your links and rankings, to being banned from the Internet.

4. Link Building You can link building several different ways. Paid links are not recommended and you can be penalized severely. You can conduct link exchanges to your site, but you should focus on other sites that are very relevant and are quality, authoritative sites. Your rankings can go down if you link to very suspicious, spam websites. The best way to build links is by providing relevant, linkable content, such as blogs, surveys, syndicated articles, or social networks. If you do it legally and correctly, you will be rewarded with a climb in the rankings, accompanied by the traffic and conversions you hoped would come when you were searching for this article.

If you are a SEO expert and searching for advanced SEO tips and tricks visit www.softlogiccorp.com community and get your free tips and tricks.

Open source web development

Open source web development is an approach to design, develop website for better satisfying your business needs. Web development is fast pace, growing industry and has picked up at very fast speed with time. Developments of these web development companies in USA are streamlined with growth and advancement in technology. Open source web development provided a hassle free programming and debugging. Open source web design & development, open source development solutions are widely acceptable these days because source code is available free and open for editing, developers are free to amend code and upload web pages dynamically in real time. Open source provide developers broader scope by providing free code. Open source application solution such as joomla is a stylish, simple and professional solution for web development. It is content management system that has infinite number of open source codes and templates for web developers. These tools can easily customized by the web developers in the web development process. Open source content management solution can help to build a solid E commerce application. It is easy to use solution that allows an individual to easily create, publish and manage and organize a great variety of content on website. Choosing the best open source solution in building E commerce should be wise decision to make. It should be easy and one can adopt anyone in the solution.

SOFTLOGIC INC. is a web development company in USA engaged in open source web development. It is the customer trusted company which offers open source web development services in USA and Canada. It provide services in the area of open source content management system, E commerce solution, Web blog solution, Forum solution and Magento, OsCommerce, Zencart, XCart, Drupal , Cscart and others. Its dedicated web developers strive for getting best results. It has satisfied clients all over the world I m the one of them. Prices are the competitive and with best quality here.

You can visit http://www.softlogiccorp.com  for further information regarding open source web development OR contact 302 613 0469 (USA) for more assistance.

 

Softlogic SEO services In USA

After doing various research starting from the scratch, analyzing various data and documenting several important things, Softlogic Services has been originated into SEO services in USA. Keeping in view the various requirements, queries, and reaching perspective solution, website is being launched. Where customer satisfaction is the highest prioritized factor, Softlogic SEO Services kept it on the top as well as with its good services and expertise it is promising you to meet your need.

Softlogic SEO Services is offering you a complete range of services that includes:
* Link Building Services
* Social Media Optimization
* E-Commerce Promotion
* Website Branding
* SE Reputation Management
* Industry Specific SEO
* Blog Promotion

Apart from these services it is providing you the opportunity to get the consultancy for your SEO campaigns. Although, it is a chargeable concept, but Softlogic SEO Services is guaranteeing you for 100% profitable optimization result.

Here we have expert search engine marketing specialists, link building experts, web designers, and SEO copywriters who can offer their maximum to achieve the best optimization result.


Softlogic SEO Services offering you a variety of packages along with maintenance and support. Softlogic SEO Services has been developed considering all the constraints that can up grade the efficiency and can resolve the miniature queries that can arise into someone’s mind while navigating through the site.

Now, you can get all your work done related to Search Engine Optimization (SEO) through Softlogic SEO Services.

For any other details feel free to visit the website at http://www.softlogiccorp.com/index.php?/eng/Our-Services/Search-Engine-Optimization  and for any queries contact us at support@softlogiccorp.com We will be pleased to assist you.

Softlogic is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO). For more information visit http://www.softlogiccorp.com

 

Offshore or outsource your IT works

Over recent years, many worldwide corporations have successfully adopted a winning strategy, namely offshore web development. Offshore outsourcing is preferred by many foreign web-hosting companies, as it allows them to focus more on their main competencies. Offshore outsourcing results in the enhancement of their business, as well as in the ability to meet their specific business requirements by means of cost effective and exclusive solutions. Offshore web development comes with a series of considerable benefits, especially for start up companies, to which offshore outsourcing represents a very cost effective solution, as it enables them to leverage their IT resources and save up to fifty percent. Other benefits of this successful strategy include proven web development processes, premium quality, low cost web services, post maintenance, and solid technical expertise.

One significant benefit of offshore web development is represented by the existence of proven web development processes. The increasing capacity of offshore outsourcing has led to standardized, authentic and mature development processes, which serve the purpose of decreasing any project risks. Furthermore, development time has been zeroed down due to these mature development processes, which are imperative if any offshore web development company desires to stay on this increasingly competitive market.

Premium quality is another benefit of the successful strategy of offshore outsourcing. This strategy, which was fairly unknown a few years back, has now become one of the most desired means of software development and thus the ongoing competition was significantly boosted. At this level, every offshore web development company holds the best of services, sharing software reliability and superior quality at the most competitive prices.

As the offshore outsourcing market is highly competitive, all web development companies must demonstrate their competence. Low cost services is one of the means of achieving this goal, as the safest way to stay ahead in this industry quality services is to provide good services for competitive prices. Many offshore web development companies have realized the advantages that derive form being competitive and taken advantage of this competition, and this ultimately leads to the birth of an offshore outsourcing era.

Maintaining a prosperous relationship with every client is also desired by web development companies and one sure way of achieving that is by offering post maintenance services. Therefore, offshore web development companies can prove their efficacy and also attract others to avail their development services. Solid web expertise also comes in the package when choosing offshore web development. The team of expert developers and programmers can face any software difficulties leaving you to deal only with the competencies necessary to achieve all your goals. Solid technical expertise is desired in offshore outsourcing because it assures the company that it will not face any problems in software development and new hiring web programmers and developers will not be necessary.

Offshore web development companies can save your company a lot of stress and problems, not to mention that benefits are immense. Furthermore, as this industry is rising each day, offshore outsourcing must always improve so as to survive in this newfound jungle of competition. This alone is reason enough to consider offshore web development as means of achieving your goals.

Contact Softlogic Inc. at http://www.softlogiccorp.com for all outsourcing and offshore works

Web consulting company in USA and Canada

SOFTLOGIC INC. is a consulting firm placed in USA and Canada that combines real-world business experience with deep technological expertise to help clients achieve their strategic objectives, improve processes, and to promote their online business to next level. Consulting has a long-standing heritage within the Softlogic and now the company is all set to provide its valuable global clients with technology consultation.

The move is a response to increasing client demand for global reach and direct access to the breadth of consulting expertise across the globe. The technology consulting is for providing the clients with the better support in the areas of open source technologies that includes PHP-MySQL, LAMP technology, and RoR and more.

Softlogic has also commenced with Microsoft technologies, Java technologies, and Database development for customer satisfaction. It is one of the world’s foremost providers of consulting in technology services. Softlogic provides its clients with new insights and capabilities in the world of web services that boost their freedom to achieve superior results in their business.

Softlogic differentiates itself through a business-oriented approach which guarantees a strong bond between strategic thinking and delivery of desired results through the use of latest technology and forward-thinking methods to improve the performance of the websites.

Softlogic have a broad range of experience and expertise in all of the various technologies; therefore they are able to provide you with effective and efficient solutions for their client’s business. They are a consulting company that has a firm grounding in ethics and quality and provide with timely, high quality web solutions for their clients from around the world.

You can visit http://www.softlogiccorp.com for all technology consultations and for outsourcing options.

Affordable web development in USA and Canada

Softlogic Inc is a professional web development company in USA and Canada. We specialize in web development and web design, but we also place a lot of focus on marketing our websites and businesses. That's because we know that having a world class website alone is not enough for your business growth. You have to market those web site so that Internet users can find you easily. Our dedicated web developers will work for your business growth still you reach your business goal. We develop your website with latest technology to ensure that the web site gets outstanding results.

Softlogic offers web design and web development services using PHP, Smarty, Zend Framework and open source customizations like Joomla, X-cart, Zen Cart, OS Commerce, Magento Commerce, Word Press etc.

Softlogic offers Content Management Solutions (CMS), Social Networking Solutions, and Custom Shopping Carts at affordable prices with high quality.
We assure your business growth through our affordable web services.

Dedicated Team
We offer Experienced, skilled, highly qualified and technically proficient team who, sit at our offshore center but dedicated to your projects. Our professional, experienced Dedicated Team will coordinate and adhere with the client’s requirements and time schedules to ensure timely completion of the process.

Project Based Team
Our team of experience developers will study your requirements, business objectives, project expectations and preferences. Our Project Development model has a unique distinction of providing efficient software solutions with cost and quality advantage, having the capacity to handle large projects and the ability to execute timely deliveries.

You can visit http://www.softlogiccorp.com for all web solutions and for outsourcing and offshore options.